One of the advantages of working with Oxygen8 is our strong working relationships with the biggest Mobile Network Brands in the world and the close strategic partnerships that we have formed, having been directly connected now since 2000. We have an in-depth understanding of how to bring multiple complex solutions to the market.
WASPA was initially formed in 2004 as a voluntary self-regulatory body with a remit of representing and self-regulating mobile-based value added services providers, otherwise known as WASPs.
It now has over 300 members, and membership of an industry body with a recognised Code of Conduct has been made compulsory by Telkom Mobile, Cell C, MTN and Vodacom for all WASPs.
WASPA’s Code of Conduct and Advertising rules were developed and implemented in 2005. It has developed a complaints handling process to enforce these rules that is totally independent of the WASPA Management Committee. Anyone may lodge a complaint and each complainant is given a reference number.
Complaints are handled by an independent secretariat who process complaints using a mandated civil procedure scheme, while some 13 independent ICT lawyers and a 3-person appeals panel of ICT lawyers adjudicate the complaints lodged with the secretariat. An emergency panel of three WASPA adjudicators may sit to shut down services pending a formal adjudication where there is evidence of immediate and ongoing consumer harm.
These lawyers may adjudicate on any matter related to the WASPA Code of Conduct where a complaint has been lodged. All completed adjudications are posted publically on the WASPA web site. The adjudicators may sanction any infraction, which may include fines, suspensions, remedies, refunds, expulsion, or any combination thereof.
WASPA also has two media monitors who check advertising daily and test all services on a daily basis for compliance with its rules.
With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country.
Mobile Marketing Association (MMA) members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.
We focus on the following:
- Leadership: Code of Conduct, Standards & Guidelines, Training & Education
- Promotion: Awards, Events, Networking
- Access: Case Studies, Best Practices, Research and Insights
To keep your finger on the pulse of mobile marketing in South Africa. Get the latest mobile stats, case studies, insights about Africa, training and specials on events supported by the MMA of SA…
Oxygen8 Group is a global technology provider of multi-channel solutions with offices in 11 countries, operations in over 32 countries and a turnover in excess of £100million. Working in partnership with its clients, Oxygen8 enables businesses to drive new revenue streams, improve customer communication, build brand awareness and increase customer loyalty.
Headquartered in Birmingham UK, Oxygen8 also has offices in Ireland, Australia, USA, South Africa, Kenya, Uganda, Tanzania, Caribbean and Singapore. Clients include mobile networks, newspaper groups, radio and television stations, major high street retailers and banks. As a global business, Oxygen8 has the infrastructure, technical skills and depth of resource to take new products to market quickly and easily, whilst still giving clients the benefit of ‘on-the-ground’ local knowledge and support.
The Oxygen8 management team draws on many years of experience and expertise, having been at the forefront of the mobile marketing industry since its inception. Oxygen8 is fully compliant with the latest industry regulations and standards, providing customers with complete confidence that the company is leading the way in best practice for the industry.